As I look around our house, I can't help but wonder how much money we've spent on Pixar merchandise since my son was born five years ago. It's like dust. After awhile, you don't even realize that it's there. His entire routine, from the time he gets up in the morning until he goes to bed at night, involves Pixar-related merchandise in some way, shape, or form. Let's walk through a typical day.
My son wakes up and gets out of bed by stepping onto his Cars stool.
He brushes his teeth (i.e., my wife brushes while he fusses) with Toy Story toothpaste.
He chooses between Cars or Toy Story underwear.
He puts on his matching Cars socks.
He goes into his closet and picks from an assortment of Cars shirts.
He eats breakfast on a Cars plate...
...with his Cars silverware...
...and drinks from his Cars or Toy Story Sippy Cup.
He's done with his breakfast and wipes his hands with Toy Story wet wipes.
He goes to school and talks about Cars and Toy Story with his friends. Then he returns home and picks out either Cars or Toy Story pajamas.
He retreats to his Toy Story bed.
It's lights out and his Cars night light comes on automatically. Does he dream about Woody, Buzz, and Lighting McQueen?
During the summer, he picks from an assortment of Cars bathing suits.
Cars pail and shovel for weekend beach excursions.
If he gets bored, he can play with these Cars (they're actually knockoffs bought by my parents at some shady carnival, though he hasn't noticed).
When it's time for a snack, he can choose between these Cars fruit snacks. The leftovers go in Toy Story snack bags.
He cruises around the neighborhood in his Cars tricycle with authentic Owen Wilson voice.
When he falls off his Cars tricycle and gets a boo-boo, we put on Cars band-aids.
When he starts complaining about not having a sibling, we tell him to hug his Cars pillow.
Sometimes he likes me to throw this Cars ball at him, which I oblige.
And when it's time for Halloween, of course he picks out a Woody costume!
If you have kids, next time you see a trailer for a Pixar film, you better secure your wallet. Why? Because it is going to cost you much more than a movie ticket!
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